90-Day Go-To-Market Plan

Use Case: Freelancer Invoicing App — USD Payments for Nigerian Freelancers

Stack: Rehive + Bridge

📅 Phase 1: Foundation & Launch (Weeks 1–4)

Goal: Set up infrastructure, branding, and core product flow to go live.

✅ Key Activities

• Kick off with Rehive: onboarding, training, and walkthrough of admin portal, white-label web app, and extensions.
• Configure brand styling (logo, fonts, colors, domain).
• Set up compliance & support processes.
• Finalize partner onboarding with Bridge to issue virtual USD accounts (ACH & Wire support).
• Launch live app with:
  • USD accounts + invoicing
  • USDC wallet (on/off support)
  • Peer-to-peer payments
  • Basic transaction tracking & ledger

🚀 Go-Live Milestone in Week 1

• Invite early users (personal network, pilot testers).
• Start testing live payments.

📢 Marketing Prep

• Build a simple landing page.
• Start posting founder content on LinkedIn, Twitter, WhatsApp/Telegram.
• Build local freelancer community interest via small webinars or social groups.

📅 Phase 2: Feedback, Community, Referrals (Weeks 5–8)

Goal: Engage early users, refine onboarding, and test referral growth.

🧪 Product Iteration

Collect feedback from 10–30 freelancers on:

• Invoice flow UX
• Receiving USDC + wallet experience
• Off-ramp needs or blockers

• Add Rehive's Referral Extension and configure rewards (e.g. $2 in USDC per referral).
• Improve onboarding flow: explain USD account & wallet clearly.
• Monitor transaction volume + USD inflows.

📈 Community Building

• Run educational content: "How to Get Paid in USD Without PayPal"
• Share real-life testimonials (e.g. paid $400 in USDC in minutes)
• Collaborate with 1–2 freelancer communities or agencies in Nigeria

📅 Phase 3: Expansion & Optional Add-Ons (Weeks 9–12)

Goal: Prepare for scale, explore monetization, expand capabilities.

💳 Optional Add-Ons

• Explore add-ons (e.g. cards, buy/sell crypto, etc.) based on your vertical and customer feedback.
• Add mobile support.
• If licensing allows or you have a local sponsor, consider integrating a local Naira off-ramp.

💼 Monetization & Growth

• Add transaction markup or fees to invoice payments or off-ramps.
• Start mass payout functionality for freelancer marketplaces or agencies.
• Offer pro tools: downloadable reports, invoice customization, etc.

📣 Go-to-Market Push

• Public launch campaign: post on LinkedIn, Product Hunt (if applicable), freelancer groups.
• Invite fintech-focused creators or micro-influencers to test and share.
• Consider press release or blog post series: "USD Access for Nigerian Freelancers"

🧠 Strategic Notes

• Keep it focused: Launch with 1–2 core features and validate actual usage before adding cards or reward layers.
• Leverage extensions: Rehive's Rewards & Referral systems give you low-code ways to test virality.
• Compliance awareness: Bridge handles KYC/AML for USD accounts, but local off-ramps may need licensing.
• Reinvest early revenue: Consider allocating a small USDC budget to fund referrals and cashback to drive word-of-mouth.

🧰 Summary Timeline